Media Centre

Welcome to the Gardening Responsibly Media Centre

We have a selection of media resources and materials relating to our work available for journalists to use. All visuals and videos must be credited as noted below.

Please send a copy of any usage to

For any additional media enquiries, please contact our Project Manager, Aimee Freimanis, via email at


Gardening Responsibly is a ground-breaking initiative that helps all Australians enjoy beautiful, healthy gardens while reducing the impact of future landscape-scale weed invasions.

At the heart of the initiative is our Certified Gardening Responsibly eco-label — the gardening responsibly tick of approval. Only ornamental plants that have been assessed through our research portal as having a low future-invasive risk can get the tick, and only member suppliers who have joined our Plant Sure Scheme can sell or provide plants with the tick.

By creating a gardening responsibly movement where we identify, breed and sell garden plants with a low risk of becoming an invasive weed, we are supporting our native biodiversity and saving billions of dollars we’d otherwise spend on weed removal.

The Gardening Responsibly Initiative and Plant Sure Scheme has been designed in consultation with over 650 stakeholders and has been assisted by the NSW Government through its Environmental Trust.

Take a look at who is partnering with us on our gardening responsibly journey.

Our FAQs have even more information about the Initiative.

Quick Stats

  • 72% of weed species were accidentally introduced as garden ornamentals
  • 20 new plant naturalisations (establishment of ornamental plants in bushland) occur each year
  • The combined cost of invasive species each year in Australia is $13.6 billion
  • Our program has been designed in consultation with over 650 stakeholders
  • We’re reaching out to both plant experts and the community to help us assess the 30,000+ ornamental plants in trade in Australia using the ground-breaking Ornamental Plant Decision Support Tool, a tool that has been developed in partnership with Macquarie University to identify low-risk ornamental garden plants

Media Releases

1 April 2022Ground-breaking New Initiative to Help Australians Garden Responsibly

26 September 2022: New ‘green ticks’ for green thumbs to help fight Australia’s weed invasion

Media Coverage

4 April 2022: ‘New weed-fighting website helps gardeners make better choices‘ in Macquarie University’s The Lighthouse.

15 July 2022: ABC Gardening Australia’s Costa and our Program Manager, Aimee, were guests on Richard Glover’s Drive show, speaking about our ground-breaking new eco-label that will help everyone to garden responsibly. Have a listen to the recording.

30 September 2022: Gardening Responsibly was featured on ABC’s Gardening Australia TV program, which was filmed at Alpine Nurseries in Dural, NSW. Watch the six-minute segment.

5 October 2022: Aimee, our Program Manager, chats with Georgia Stynes on ABC Canberra Radio’s Afternoons With Georgia Stynes. Have a listen to the recording.

7 October 2022: ‘New industry initiative to help Australians garden responsibly‘ on the National Tree Day website.

9 October 2022: ‘New plant label aims to ward off invaders’ in The Canberra Times, Country News, Newcastle Herald, Perth Now, Shepparton News and The West Australian.

10 October 2022: ‘The lavender species gardeners need to stop planting‘ on the Better Homes and Gardens website.

Image & Video Gallery

The images and videos in this gallery may be downloaded royalty free for editorial and informational purposes only, and purely for use in journalistic publications. Images and videos must be credited as directed and may not be reproduced for commercial or any non-editorial purpose.


Aimee Freimanis, Program Manager of the Gardening Responsibly Initiative and Plant Sure Scheme


The Gardening Responsibly Initiative is a ‘responsible gardening’ initiative that will reduce the risk of future weed invasions to the environment.
Our animation shows just a couple of examples of how easily a plant can jump the garden fence and subsequently become invasive. How plant sure are you that you’re gardening responsibly?